The  Black Soil Rising: Uphold Roots Campaign reclaims stolen legacy, confronts oil companies & environmental racism, and fights to protect Black generational land.

The fight for Black land is at a breaking point. Across the South, generations- old family property is being swallowed by industry, stolen through legal loopholes, or abandoned under economic pressure

In communities like the Johnson Family’s, oil rigs now stand where farms once thrived, and the soil carries the weight of both history and harm. We challenge the toxic industries that threaten health and heritage, and create real pathways to economic dignity for those who’ve been denied it for far too long.

WE INVITE YOU TO JOIN THE FIGHT FOR LAND, MEMORY, AND CLIMATE JUSTICE ACROSS THE SOUTH AND BEYOND!

JOIN US IN PERSON OR LINK FOR AN IN PERSON OR VIRTUAL EVENT OR HOST YOUR OWN ACTIVATION!

What You Get With Your Screening

  1. Screening license (single event; options for series/educators)

  2. HD screener (secure link or DCP/MP4 by request)

  3. Discussion guide (facilitator notes + sample run-of-show)

  4. Promo kit (poster, stills, logline, social captions, logo)

  5. Optional Q&A (virtual or in-person with a team member, if available)